Do not copy the subscription model like Netflix

Do not copy the subscription model like Netflix

Since 2020, I have seen many corporations creating video distribution services and video apps.

Until now, the main way to generate revenue was through “subscriptions.”

In other words, for example, you can watch unlimited videos for a flat rate of 1,000 yen per month.

This kind of revenue method is the same monetization method used by major video distribution services such as NetFlix and U-Next.

After that, from around 2022,

Video distribution services that sell videos online for a one-time payment ,

・Video distribution services that “publish many free videos, gather users, and switch to paid plans”

Many models such as

In other words, the form of video distribution services is also changing.

And from around 2023,

“NetFlix” model,

It is becoming difficult to maintain sales with simple video distribution services that simply offer unlimited video viewing for a flat rate of 1,000 yen per month .

There are various reasons for this, but

To put it simply, with such a simple video distribution service,

Rather than increasing sales,

Because there is no way to maintain sales,

Users get bored with it.

For services such as NetFlix and U-Next,

1. “I want to see the squid game!”

2. “That’s why I joined NetFlix!”

This is how it goes.

In other words, users have a desire to “watch squid games!” and to satisfy that desire, they “enter NetFlix.”

Squid games are world famous (promoted) content,

NetFlix uses its advertising power to acquire users .

In other words, NetFlix, which has strong content that satisfies user desires, such as Squid Game, has “great power” in the content it distributes, so it is able to offer “simple subscription services” without getting bored by users. You can also maintain sales in this way.

“Great power” here means advertising power and content power.

In other words, if you create a video distribution service,

This becomes difficult when using a “simple subscription” like NetFlix, where you can watch unlimited videos for a flat rate of 1,000 yen per month.

This is because it cannot have “powerful content” like squid games.

I have seen how YouTubers with over 500,000 subscribers have created and operated a simple subscription video distribution service like NetFlix.

And from the fact

Even if you have influence power such as “500,000 subscribers”,

We’re learning that it’s difficult to monetize a simple subscription video streaming service like NetFlix .

their problem is

It’s not about “their influence power,” “marketing,” or “promotion.”

It simply became a “simple subscription service like NetFlix.”

In other words, there was no ingenuity in the service design .

Repeating the above, but

No matter how much you advertise and acquire new users,

If a lot of users cancel, it will be difficult to maintain sales .

Even if you have a lot of followers on YouTuber or Ticktok,

You can only rely on it for the “initial few months” after the service release.

・What kind of content?

・What is the price range?

・How do you provide video services?

・Is it educational? Is it sports related? Is it a fan club?

Even a single video distribution service has such “variable points”,

There are many different types of optimal video distribution service models.

I have created many subscription services.

And of course I’ve seen it.

And we are also managing it.

Simply having the power of influence,

A simple subscription service like NetFlix that allows you to watch unlimited videos for a flat rate of 1,000 yen per month.

If you are thinking of

In many cases, I think it’s easy and dangerous.

To be honest, I said a lot of harsh things, but

If you construct a service model properly,
1. Big profits,
2. Stable,
3. A subscription video distribution service can generate continuous growth.

You are free to decide how much you believe in what I have told you here.

However, from my experience of creating subscription services for over 50 companies,

When using a “simple subscription” model like NetFlix, where you can watch unlimited videos for 1,000 yen per month,

It can be said that “89 times out of 10, you will fail.”

Conversely,

This means that if you “ devise a service design ,” you can greatly increase your chances of success.

How to create a “membership service that distributes videos”

At Jepista  , for those who are creating a “video distribution service/membership service” from now on,

We provide information that you should know in advance from an expert’s perspective.

For example , about “development services that can create video distribution services and membership services” ,

The article also covers “video distribution services and membership services launched by famous influencers.”

In other words, we are familiar with “video distribution service membership”,

And, “ We are disseminating information that only Jepista, which specializes in developing video distribution services and memberships, can do .”

Jepista is a development company that specializes in the development of video distribution services and membership services .

The “development service” provided by Jepista is called Jepista Prime .

At Jepista Prime,

In addition to “building a service,”

“How can you grow your service?”

Until that point,

As a “developer” and as an “expert”

Utilizing our knowledge and experience,

We strive to grow our services together with our customers.

Video distribution services and memberships are

“What kind of service do you want?”

“What kind of content do you want to distribute?”

Depending on these points, the form of service varies from person to person.

At Jepista Prime ,

As someone who has actually developed video distribution services and membership services,

We strive to provide the best form of service that suits each individual case .

In addition, when developing services with Jepista Prime,

You can also turn your “video distribution service or membership service” into a completely unique branded “app.”

*Jepista Prime official page

On the other hand,

Recently, in addition to Jepista Prime , many other “development services” that can create “video distribution services and membership services” have been created.

As a result,

The reality is that ” selecting the appropriate development service ” is becoming difficult.

In the field of “service development”,

People who cannot get enough correct information,

For reasons such as “It somehow looks good!”

For that person,

I chose an inappropriate “development service”,

As a result, we run into trouble after releasing the service .

There is no end to such cases.

The “development service” you selected is

The form of service you imagine,

If it cannot be achieved in the first place,

Naturally, we may not be able to provide the service you expected.

Then, when we reached the growth phase of “increasing the number of users” ,

Indispensable for increasing users,

Regarding measures such as “improving services” and “improving user experience”

It will be difficult.

From an expert standpoint, I would like to ask you,

first,

① “What kind of service do you want?”

Thank you for embodying the form of the service.

② Say something like, “In the future, we will increase the number of paid members to 10,000.”

We would like you to set a goal for your service .

On top of that, among the many “development services”,

Thinking about which development service would be able to realize the form of the service you are imagining .

Please check carefully.

That being said,

“Which development service and developer is really good?”

“Even if I’m told to materialize the service, I don’t know how to materialize it!”

“Even if I’m told to set goals, I don’t know what standards to use!”

It may seem like this.

If you are having trouble like this,

Please feel free to contact us.

Even if you don’t have any knowledge about development,

For development services and developers,

1. How much will they work with you to think not only about “creating” but also about the “growth” of your service?

2. How much do you treat it as a personal matter?

This is something you can feel regardless of your knowledge.

In the case of a “salesperson” who is a sales professional,

Regarding your “worries and anxieties”,

“I empathize with you! I understand!”

Like,

They will probably act as if they are dealing with it as if it were their own problem .

for example,

“I’m worried about how to attract customers!”

Things like

Let’s say you want to tell a “salesperson” of a certain “development service.”

At this time, the “salesperson” simply said,

“I empathize with you! I understand!”

If you answer,

The correct answer is not to choose that development service .

because,

For your concerns about “attracting customers”,

This is because it does not indicate any specific measures .

These “salespeople”

They appear to have “empathy”,

However, the ulterior motive of “I want you to sign a contract” is obvious.

Once you have decided on a “development service/developer”,

You will have to work with that vendor until the service is no longer available.

In order not to fail,

In order to avoid making the wrong choice,

If you are thinking “I want to create a service from now on!”,

Be sure to carefully select a vendor,

Please be careful.

Below are articles for your reference.

  • A service that develops “
    video distribution services/memberships” | Jepista Prime A development service that creates “membership services that distribute videos” such as Netflix, U-Next, D Lab, Konojuku ISM, and GLOBIS Hohohodai | Compatible with iOS and Android apps
  • What is GASYLE? – About the salon created by Mr. Garthy.
    Explaining the membership service that distributes videos launched by Mr. Yoshikazu Higashitani, also known as Garthy. | Explaining the history of creating the service, profits, sales, and server costs | Service will end in April 2023
  • Beware of affiliates!
    There are many sites, blogs, and YouTube videos that introduce “development services” that can create “video distribution services and membership services,” but these are often “affiliates who receive money.” So be careful!

This page is translated from Japanese page by Google Translate.
This reason, there are the sentences you may not understand.
Please contact us if you would like to understand more or interested in us.

Contact

Yoshimi Fukaya

Yoshimi Fukaya

Born in Chiba, Japan | English and German speaker| Hobbies are cooking and walking | For more information, please see Business information.

This page updated on
May 13, 2024
This page published on
May 13, 2024

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