YouTube membership is a YouTube feature that allows you to pay for your YouTube channel.
If you use this YouTube membership, you will be able to distribute specific content only to subscribers who pay you a monthly fee.
Therefore, within the YouTube platform, you can subscribe to your YouTube channel.
In this article, we will talk about what creators (YouTubers) need to know before starting a subscription service using YouTube membership .
At first glance, YouTube memberships seem like a great way to start a paid subscription service.
In fact, many famous YouTubers have paid for their YouTube channels by using this YouTube membership.
However, when using a certain service, you should know not only the advantages but also the disadvantages.
If you are thinking of creating a subscription service using YouTube membership, this article is for you.
I would like to explain that “YouTube membership is not necessarily the best.”
If you are thinking of ` ` strategically monetizing ” the subscription service you create , what we will discuss here is important .
This article will be rather long.
However , we hope that you will take a look at it, as it will give creators tips on how to “maximize the profits of their subscription services.”
table of contents
- [Too expensive] YouTube membership fee [Disadvantage 1]
- It’s not its own brand. Constantly relying on YouTube [Disadvantage 2]
- Customer information cannot be obtained. Unable to expand business horizontally [Disadvantage 3]
Regarding the main topic of this page, “Disadvantages of YouTube membership,”
I will touch on it in the video below.
If you would like to check the video, please watch the video.
【too high! ] YouTube membership fee [Disadvantage 1]
If you use a YouTube membership to pay for your YouTube channel, there will be fees that you will have to pay to YouTube.
The fee for this YouTube membership is 30% of the subscription fee (monthly) that you set.
-For example, if your monthly subscription fee is 500 yen , the fee paid to YouTube will be 150 yen. Therefore, your profit will be 350 yen.
-For example, if your monthly subscription fee is 3,000 yen , the fee paid to YouTube will be 900 yen. Therefore, your profit will be 2,100 yen.
As in the example above, the fee for this YouTube membership is 30% of the monthly fee you set, so the larger the monthly fee, the larger the fee will be.
In order to understand how YouTube membership fees compare in the industry, we will compare other services.
Here we will compare it with Jepista Prime, which allows you to create your own membership service.
Jepista Prime is a development service that allows you to create “video distribution services like NetFlix and Prime Video” and “membership services like YouTube membership” under your own brand .
* Jepista Prime official website
I will explain the fees when creating a membership service with Jepista Prime.
Jepista Prime charges a fee of 50 yen per subscribing member .
-For example, if your monthly subscription fee is 500 yen , the fee to be paid to Jepista Prime will be 50 yen. Therefore, your profit will be 450 yen (in this case, the actual commission will be 10%).
-For example, if your monthly subscription fee is 3,000 yen , the fee you pay to Jepista Prime is 50 yen, the same as above. Therefore, your profit will be 2,950 yen (the actual commission in this case is only 1.67% ).
As mentioned above, with Jepista Prime, the fee is fixed at 50 yen per user, regardless of the monthly fee for your subscription service, so the fee is higher in proportion to the monthly fee like a YouTube membership. There is no such thing as becoming.
As shown in the above example of 3,000 yen per month, the higher the monthly fee, the lower the commission rate (%) paid to Jepista Prime (only 1.67%).
The table below summarizes the “number of users” and “amount of fees paid for each service” for your subscription service.
Amount of fees paid for each service if the monthly fee is 3,000 yen
| Number of users | YouTube membership fee | jepista prime fee |
| 100 people | 90,000 yen | 5,000 yen |
| 300 people | 270,000 yen | 15,000 yen |
| 500 people | 450,000 yen | 25,000 yen |
| 1,000 people | 900,000 yen | 50,000 yen |
| 2,000 people | 1,800,000 yen | 100,000 yen |
| 3,000 people | 2,700,000 yen | 150,000 yen |
| 5,000 people | 4,500,000 yen | 250,000 yen |
| 10,000 people | 9,000,000 yen | 500,000 yen |
The YouTube membership fee amount is 18 times the Jepista Prime fee amount.
If there are 10,000 subscribing members, the difference between “YouTube membership fee” and “Jepista Prime fee” will be 8,500,000 yen (monthly).
In other words , if you use Jepista Prime instead of a YouTube membership, you can save 8,500,000 yen every month.In other words, 8,500,000 yen can be turned into your profit .
*Profit of more than 100 million yen in one year.
If you want to start a subscription service that costs 3,000 yen per month, if you use YouTube membership, the commission charged by YouTube will be 30%, but if you use Jepista Prime, you can reduce the commission to only 1.67%. .
From the above, it can be said that the YouTube membership fee, which charges a fee equal to 30% of the monthly fee, is extremely high .
If you start a subscription service using a YouTube membership or other services other than Jepista Prime,
We recommend that you actually calculate the number of users and total fees as shown in the table above.
This is because many services such as YouTube membership have been created that allow you to create a subscription service with the slogan “○○% of sales”.
This is because when you actually simulate the fee amount, it often turns out to be a high fee .
It’s not its own brand. Constantly relying on YouTube [Disadvantage ②]
“Starting a subscription service through a YouTube membership” means that you agree to continue to rely on the YouTube platform .
In other words, you will always be bound by the terms and rules determined by YouTube (Google).
Until now, YouTube has made countless “sudden rule changes.”
Due to changes in YouTube’s rules, it has often happened that a certain YouTuber’s video content is suddenly deleted one day.
Even if you want to deliver a special video to your subscribers because they are paying you, the video content must not exceed YouTube rules. not .
Even if you have great content that you think users will enjoy, it has to fit within YouTube’s rules .
Even if something is allowed now, it is likely that it will be prohibited in the future.
In particular, YouTube, which began focusing on protecting copyright and privacy rights in the latter half of 2021, is expected to crack down on video content even more strictly from now on.
On the other hand,When you start your own subscription service using a service like Jepista Prime , you are creating your own platform, so you are not dependent on the rules of a third party.
Therefore, you will not be subject to the “risk of loss due to sudden rule changes” that occur with YouTube memberships.
When using YouTube membership, you need to be fully aware of the disadvantages of being bound by YouTube (Google)’s rules and terms at all times.
Customer information cannot be obtained. Unable to expand business horizontally [Disadvantage 3]
YouTube memberships do not allow you to obtain subscriber customer information.
This means that even if you acquire a subscriber through a YouTube membership, you will not be able to obtain personal information such as the user’s name, email address, or address .
Not being able to obtain customers’ personal information is a fatal disadvantage to doing business .
For beginners who have never operated a subscription service, this “unable to obtain customer information” may not make much sense to you.
In order to grow the subscription service and maximize profits, “customer’s personal information” plays an extremely important role.
When operating a subscription service, some members will quit their membership.
And in the case of YouTube memberships, it is impossible to follow up with people who cancel their membership .
This is because you have not obtained any information about your customers, so there is no way to approach those who have withdrawn .
In order to maximize profits from a subscription service, it is essential to follow up with those who cancel their subscriptions.
It is said that the cost of “re-introducing someone who left the membership” is “about one-fifth of the cost” of “acquiring new customers.”
In other words, it costs five times more to “acquire a new customer” than to “re-register someone who has left their membership.”
“Customer information” is not only used for follow-up with canceled members.
Customer information can be greatly utilized for multifaceted monetization.
For example, if you are starting a “product sales business,” having a list of email addresses for subscription service members will help you monetize your business in the shortest possible time.
As you know, when starting a subscription service through a YouTube membership, you cannot create a “list of customer email addresses” because you cannot obtain customer information.
Since it is not possible to follow up with those who have withdrawn or to expand the business horizontally such as product sales, it is not possible to monetize from multiple angles, and therefore it is not possible to maximize profits.
On the other hand,When you start your own subscription service using a service like Jepista Prime , you, as a subscription operator, can naturally obtain the personal information of your subscribing members.
Therefore, you can maximize profits because you can “follow up with unsubscribers” and “deploy your business horizontally, such as selling products,” which you cannot do with a YouTube membership.
When starting a subscription business, you need to collect customer information, which will be an important resource, with a view to expanding the business horizontally even though it is based on a subscription business.
If you start subscribing through YouTube membership, you must be aware of the disadvantage of not being able to obtain customer information.
How to create your own “membership service for video distribution”
At Jepista , for those who are creating a “video distribution service/membership service” from now on,
We provide information that you should know in advance from an expert’s perspective.
For example , about “development services that can create video distribution services and membership services” ,
The article also covers “video distribution services and membership services launched by famous influencers.”
In other words, we are familiar with “video distribution service membership”,
And, “ We are disseminating information that only Jepista, which specializes in developing video distribution services and memberships, can do .”
Jepista is a development company that specializes in the development of video distribution services and membership services .
The “development service” provided by Jepista is called Jepista Prime .
At Jepista Prime,
In addition to “building a service,”
“How can you grow your service?”
Until that point,
As a “developer” and as an “expert”
Utilizing our knowledge and experience,
We strive to grow our services together with our customers.
Video distribution services and memberships are
“What kind of service do you want?”
“What kind of content do you want to distribute?”
Depending on these points, the form of service varies from person to person.
As someone who has actually developed video distribution services and membership services,
We strive to provide the best form of service that suits each individual case .
In addition, when developing services with Jepista Prime,
You can also turn your “video distribution service or membership service” into a completely unique branded “app.”
On the other hand,
Recently, in addition to Jepista Prime , many other “development services” that can create “video distribution services and membership services” have been created.
As a result,
The reality is that ” selecting the appropriate development service ” is becoming difficult.
In the field of “service development”,
People who cannot get enough correct information,
For reasons such as “It somehow looks good!”
For that person,
I chose an inappropriate “development service”,
As a result, we run into trouble after releasing the service .
There is no end to such cases.
The “development service” you selected is
The form of service you imagine,
If it cannot be achieved in the first place,
Naturally, we may not be able to provide the service you expected.
Then, when we reached the growth phase of “increasing the number of users” ,
Indispensable for increasing users,
Regarding measures such as “improving services” and “improving user experience”
It will be difficult.
From an expert standpoint, I would like to ask you,
first,
① “What kind of service do you want?”
Thank you for embodying the form of the service.
② Say something like, “In the future, we will increase the number of paid members to 10,000.”
We would like you to set a goal for your service .
On top of that, among the many “development services”,
Thinking about which development service would be able to realize the form of the service you are imagining .
Please check carefully.
That being said,
“Which development service and developer is really good?”
“Even if I’m told to materialize the service, I don’t know how to materialize it!”
“Even if I’m told to set goals, I don’t know what standards to use!”
It may seem like this.
If you are having trouble like this,
Please feel free to contact us.
Even if you don’t have any knowledge about development,
For development services and developers,
1. How much will they work with you to think not only about “creating” but also about the “growth” of your service?
2. How much do you treat it as a personal matter?
This is something you can feel regardless of your knowledge.
In the case of a “salesperson” who is a sales professional,
Regarding your “worries and anxieties”,
“I empathize with you! I understand!”
Like,
They will probably act as if they are dealing with it as if it were their own problem .
for example,
“I’m worried about how to attract customers!”
Things like
Let’s say you want to tell a “salesperson” of a certain “development service.”
At this time, the “salesperson” simply said,
“I empathize with you! I understand!”
If you answer,
The correct answer is not to choose that development service .
because,
For your concerns about “attracting customers”,
This is because it does not indicate any specific measures .
These “salespeople”
They appear to have “empathy”,
However, the ulterior motive of “I want you to sign a contract” is obvious.
Once you have decided on a “development service/developer”,
You will have to work with that vendor until the service is no longer available.
To avoid failure,
In order to avoid making the wrong choice,
If you are thinking “I want to create a service from now on!”,
Be sure to carefully select a vendor,
Please be careful.
Below are articles for your reference.
- A service that develops “
video distribution services/memberships” | Jepista Prime A development service that creates “membership services that distribute videos” such as Netflix, U-Next, D Lab, Konojuku ISM, and GLOBIS Hohohodai | Compatible with iOS and Android apps
- Carefully selected services that allow you to create your own video distribution service/membership [Thorough comparison of 6 companies]
We have a “6 company comparison table” of development services, so you can easily find out “which service is better!”
- Why did mentalist DaiGo create his own video distribution service “D Lab”?
A thorough explanation of the background, development costs, and sales of D Lab, which was created by DaiGo, who has 2.2 million subscribers to his YouTube channel.
- What is GASYLE? – About the salon created by Mr. Garthy.
Explaining the membership service that distributes videos launched by Mr. Yoshikazu Higashitani, also known as Garthy. | Explaining the history of creating the service, profits, sales, and server costs | Service will end in April 2023
- What are the disadvantages of YouTube membership?
Explanation of the reasons why it’s a bad idea to use YouTube membership and why you can’t maximize monetization in the first place.
- Beware of affiliates!
There are many sites, blogs, and YouTube videos that introduce “development services” that can create “video distribution services and membership services,” but these are often “affiliates who receive money.” So be careful!
This page is translated from Japanese page by Google Translate.
This reason, there are the sentences you may not understand.
Please contact us if you would like to understand more or interested in us.
