Restrict ‘Playback speed’ and ‘Fast forward’ for free users

Restrict 'Playback speed' and 'Fast forward' for free users

When creating a video distribution service, there are various revenue models.

A typical video distribution service model includes a “paid plan,” which allows users to view video content by subscribing to the “paid plan.”

In such video distribution services, users who visit the site cannot watch the videos unless they purchase a subscription.

On the other hand, there is also a revenue model that allows free users to view content .

This article explains why a video distribution service model in which “functions such as playback speed and fast forwarding are limited, but the video itself can be viewed for free” is better than a model in which “you cannot watch any videos without subscribing to a paid plan.” I will explain what is happening.

We will also talk about typical services that adopt the model of “limiting functions such as playback speed and fast forwarding, but allowing you to watch the video itself for free.”

I have been in the video distribution service industry for many years and have been involved in the launch of over 50 video distribution services.

I am confident that what I will discuss here will be useful for those who are starting to operate their own video distribution services, and that it is a paid consulting content.

This is a short article. Please join us until the end.

What does “allow even free users to watch videos” mean?

There are video distribution services that use a revenue model that allows even free users to watch video content .

This video distribution service allows even free members to watch videos, but restricts the use of functions such as “changing playback speed” and “fast forwarding . ”

In other words, even free users who have not purchased a plan can enjoy video content, while at the same time intentionally giving free users a certain amount of inconvenience .

What is a video distribution service that allows even free users to watch video content?

Video distribution services that adopt a business model that restricts features such as “playback speed” and “fast forward (ad skipping)” for free users, but allow them to watch the video itself include TVer, Abema, YouTube, etc.

Needless to say, these services have grown rapidly and continue to grow.

Why do we deliberately change “paid videos” to “free videos”?

There is a question as to why paid content, which is originally available for viewing with a subscription, is made into a free video.

In other words,

Why do you let users watch videos for free even if they haven’t paid? There is a point.

This is because this “model where you can watch videos for free with limited functionality” has an overwhelming advantage over the “model where you cannot watch any videos without subscribing to a paid plan.’ ‘ .

More specifically, this model is the “optimal solution” model for current video distribution services .

Next, we will explain the advantages of this model.

Advantage 1: Provide solutions to users

In the “model where you can watch videos for free with limited functionality”, free users will have a user experience such as “You can watch videos, but sometimes advertising videos are played within the videos.”

Users who feel stressed by ads appearing in the middle of a video and want to skip the ads may subscribe to a paid plan because they will be able to use the “fast forward” function by subscribing to a subscription plan. .

The same applies to “playback speed”.

For users who routinely watch videos at 1.5x speed, remaining a free member is stressful and inconvenient because they cannot change the playback speed.

If you want to freely change the playback speed, just subscribe to a paid plan and that will make you happy.

Advantage 2: It ends up being cheaper because it reduces advertising costs.

One of the advantages of a model that allows you to watch videos for free with limited functionality is that it can significantly reduce advertising costs.

In a model where you can’t watch any videos without subscribing to a paid plan, users won’t come to your service unless you advertise in the first place.

In other words, “advertisements attract customers.”

It is very dangerous to think simplistically, “I have ●● millions of followers on YouTube, Twitter, etc., so if I spread the word there, I’ll get people to subscribe!”

To date, I have been involved in the launch of over 50 video distribution services.

It’s a long story, so I won’t go into it here, but some of my customers have hundreds of thousands of YouTube subscribers, but even with the knowledge they have, it’s difficult to acquire paying users. That’s a very high hurdle.

Again, if you are unable to acquire paying users even if you spread the word on SNS, you will continue to advertise forever.

In other words, it is better to acquire free users from the beginning with a model where you can watch videos for free with limited functionality than a model where you cannot watch any videos unless you subscribe to a paid plan. That means it will be cheaper.

Advantage 3: This is a model adopted by growing video distribution services.

A model where you can watch videos for free with limited functionality is better than a model where you can’t watch any videos without subscribing to a paid plan, and we solved the problem of how to get users to stay. There are some points.

In the video distribution service industry, “competition for user spending time” is becoming more intense.

Needless to say, services like YouTube, TikTok, TVer and Abema are competing to keep users on their sites for as long as possible.

These major services aim to (1) get users to know about them, (2) have them enjoy the videos, and (3) have them stay on the site by allowing them to “watch content for free.”

After “opening video sites becomes a habit,’ ‘ users are waiting for “stress associated with functional limitations” to accumulate .

How to create a “membership service that distributes videos”

At Jepista  , for those who are creating a “video distribution service/membership service” from now on,

We provide information that you should know in advance from an expert’s perspective.

For example , about “development services that can create video distribution services and membership services” ,

The article also covers “video distribution services and membership services launched by famous influencers.”

In other words, we are familiar with “video distribution service membership”,

And, “ We are disseminating information that only Jepista, which specializes in developing video distribution services and memberships, can do .”

Jepista is a development company that specializes in the development of video distribution services and membership services .

The “development service” provided by Jepista is called Jepista Prime .

At Jepista Prime,

In addition to “building a service,”

“How can you grow your service?”

Until that point,

As a “developer” and as an “expert”

Utilizing our knowledge and experience,

We strive to grow our services together with our customers.

Video distribution services and memberships are

“What kind of service do you want?”

“What kind of content do you want to distribute?”

Depending on these points, the form of service varies from person to person.

At Jepista Prime ,

As someone who has actually developed video distribution services and membership services,

We strive to provide the best form of service that suits each individual case .

In addition, when developing services with Jepista Prime,

You can also turn your “video distribution service or membership service” into a completely unique branded “app.”

*Jepista Prime official page

On the other hand,

Recently, in addition to Jepista Prime , many other “development services” that can create “video distribution services and membership services” have been created.

As a result,

The reality is that ” selecting the appropriate development service ” is becoming difficult.

In the field of “service development”,

People who cannot get enough correct information,

For reasons such as “It somehow looks good!”

For that person,

I chose an inappropriate “development service”,

As a result, we run into trouble after releasing the service .

There is no end to such cases.

The “development service” you selected is

The form of service you imagine,

If it cannot be achieved in the first place,

Naturally, we may not be able to provide the service you expected.

Then, when we reached the growth phase of “increasing the number of users” ,

Indispensable for increasing users,

Regarding measures such as “improving services” and “improving user experience”

It will be difficult.

From an expert standpoint, I would like to ask you,

first,

① “What kind of service do you want?”

Thank you for embodying the form of the service.

② Say something like, “In the future, we will increase the number of paid members to 10,000.”

We would like you to set a goal for your service .

On top of that, among the many “development services”,

Thinking about which development service would be able to realize the form of the service you are imagining .

Please check carefully.

That being said,

“Which development service and developer is really good?”

“Even if I’m told to materialize the service, I don’t know how to materialize it!”

“Even if I’m told to set goals, I don’t know what standards to use!”

It may seem like this.

If you are having trouble like this,

Please feel free to contact us.

Even if you don’t have any knowledge about development,

For development services and developers,

1. How much will they work with you to think not only about “creating” but also about the “growth” of your service?

2. How much do you treat it as a personal matter?

This is something you can feel regardless of your knowledge.

In the case of a “salesperson” who is a sales professional,

Regarding your “worries and anxieties”,

“I empathize with you! I understand!”

Like,

They will probably act as if they are dealing with it as if it were their own problem .

for example,

“I’m worried about how to attract customers!”

Things like

Let’s say you want to tell a “salesperson” of a certain “development service.”

At this time, the “salesperson” simply said,

“I empathize with you! I understand!”

If you answer,

The correct answer is not to choose that development service .

because,

For your concerns about “attracting customers”,

This is because it does not indicate any specific measures .

These “salespeople”

They appear to have “empathy”,

However, the ulterior motive of “I want you to sign a contract” is obvious.

Once you have decided on a “development service/developer”,

You will have to work with that vendor until the service is no longer available.

To avoid failure,

In order to avoid making the wrong choice,

If you are thinking “I want to create a service from now on!”,

Be sure to carefully select a vendor,

Please be careful.

Below are articles for your reference.

  • A service that develops “
    video distribution services/memberships” | Jepista Prime A development service that creates “membership services that distribute videos” such as Netflix, U-Next, D Lab, Konojuku ISM, and GLOBIS Hohohodai | Compatible with iOS and Android apps
  • What is GASYLE? – About the salon created by Mr. Garthy.
    Explaining the membership service that distributes videos launched by Mr. Yoshikazu Higashitani, also known as Garthy. | Explaining the history of creating the service, profits, sales, and server costs | Service will end in April 2023
  • Beware of affiliates!
    There are many sites, blogs, and YouTube videos that introduce “development services” that can create “video distribution services and membership services,” but these are often “affiliates who receive money.” So be careful!


This page is translated from Japanese page by Google Translate.
This reason, there are the sentences you may not understand.
Please contact us if you would like to understand more or interested in us.

Contact

Yoshimi Fukaya

Yoshimi Fukaya

Born in Chiba, Japan | English and German speaker| Hobbies are cooking and walking | For more information, please see Business information.

This page updated on
May 14, 2024
This page published on
May 14, 2024

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